...It happens when ordinary people tell stories of their lives in which your brand just so happened to play a part.
This film was made by an independent BMW enthusiast. The complete lack of selling and authenticity of it makes it something, unfortunately, a company would never be able to replicate.
So...with the lines of user generated content constantly being greyed...I ask...BMW backed or not? This isn't a trick question, I genuinely don't know and am up in the air on this one.
[A BMW MOTORCYCLE STORY]
Subscribe to:
Post Comments (Atom)
1 comment:
Judging by the fact he had a fundraiser with friends to get $1k to pay for the song, I think it's legit.
The bike reminds me of my car.
Post a Comment